If you were to succeed in your online venture, the first thing you need to do is to build relationship with your customers. Your customers must be able to trust you enough to hand you their hard earned money. Here’s how you can create a long lasting relationship with your customers:

Be a Giver: Before you expect something from your prospects, take the lead and give them something valuable for free. Free reports, eBooks, guides, tips, anything that your prospects value can be given as free.

Make sure you ask your visitors to opt in to get the report. This way you can build a list in favor of the free report. Don’t make the mistake of immediately bombarding your prospects with your products. Instead write to your lists for their opinion on the free report. Ask them what they would want to include in the free report- This will open up a conversation with your lists.

After a week’s time or so, write to them again thanking them for their time to leave their comments on the report. Do give answer to a few queries that you might have received.

Once you have done this, you have conditioned your prospects. You have already cultivated the seeds of relationship. Now, nurture it a few more days, before you finally show your offer to your prospects.

Be genuine- If you want to stay in the business-whether you are promoting your own products or as an affiliate, shy away from making tall claims and false promises. You will not only have to refund the money to your customers, but you also lose their trust, which you have so painstakingly built.

If it’s an affiliate product, try to use it before you promote. Be honest about the product. Your lists will truly value your honesty.

Provide excellent after sales service and customer support to your clients and honor any request for refunds immediately.

These steps will ensure that you have a sustained long run relationship that will turn your prospects into loyal followers.