One of the most successful strategies to build a list that is highly motivated and converts well, is opt in email marketing strategy. This strategy is used by most successful marketers. But why would someone want to sign up with you? Simply asking people to sign up with their email is not going to motivate them to take the desired action. You need to offer them something valuable, so that they sign up as your list in return.
Think of it this way- a relationship is successful only when you are prepared to give in more. Internet marketing is not very different. So, here’s what you do to get more and more people sign up with you and eventually buy from you:
Design a great squeeze page, where you offer something valuable for FREE. Depending on what your niche is, offer something of value to your prospects. Ask them to sign up with their name and email address to get the free report. Let’s say, your niche is Weight loss. You can give a solid, valuable report on how weight gain actually occurs. At the end of the report, you lead them to your sales page, so that they can buy from you.
Now, it should be noted that not each and every person on your list will buy from you instantly. Some people may need more nudging. They’ll take more time to develop trust in you. So, once they give you their email address, try to cultivate a relationship with them. Sending out newsletters in your niche works well- It allows you to position yourself as an expert, and as a person who keeps himself posted on the latest developments.
If you don’t know how to design a squeeze page, no worries, you can outsource the task to developers, who will happily do it for you for a small fee.
All the best!