Have you ever imagined why your online business is not as successful as some of the internet marketing kings with multimillion dollar launches? Well, the only difference they are able to hit the hot buttons that motivate people to buy.
Let’s understand what is meant by hitting the hot buttons. Now, why do you buy a product- any product- online or off line? Let us understand this with an example. Why would anyone want to buy a weight loss product? The answer is because the person fears that if she or she doesn’t lose weight, they will be rejected in the society, they will not be invited to the parties or for a date, they will be laughed at, they won’t look attractive and dress up in the latest designer clothes…
So, when a person buys a weight loss product, they are trying to find solution to their inherent worries or fears. These worries or fears are the hot buttons that you need to hit upon, not just when you are trying to sale the product, but also when you are creating the product itself.
When you have an information product that you want to sell or if you want to create an information product in your niche, identify the problems that your customers are facing. List down the problems or worries your prospects are facing in order of importance. Next, find out the best way to answer that problem with your product.
The next step is to package the product so that your customers would be willing to open their wallets and pay a high price for your product. For example- “Lose Weight Fast” is not as effective as “Lose 20 pounds in 3 weeks”
When you create a product with your customers in mind and the problems they are facing, success is bound to follow.